Social Media As Addictive As Smoking!!

A large number of studies being done until now have concluded that Google, Twitter, Facebook, and some of the other social networking portals are as addictive as drugs. While people were not provided with an access to any of the electronic mediums or even the Internet, they reacted just as twitchy addicts who have denied to take their drugs while they are forced to give up access to them.facebook addiction

Furthermore, just as a Boozer who completely inclines on bourbon as a social media lubricant, these online addicts truly believe that people who are not hooked on the information expressway, instant messaging and text messaging tend to be big time bores; this fact has been lately reported by the New York Post.

The research firm Intersperience concluded at the end of the study which was useful in depriving the behaviors of people and their online habits that some people truly considered giving up the Web based technology as hard as quitting the habit drinking or smoking.

The study states that approximately 53% out of 1000 people who were being surveys reported feeling ‘upset’ while there were deprived of their Internet connectivity. Moreover, it was also indicated that more than 40% people consider themselves lonely when they are just not able to access these portals.

 Making use of social media portals is certainly helpful but getting it over you definitely isn’t the idea. These portals although have been truly useful for a large number of people all around the globe but still they are making people get addicted to themselves and as a result their productivity and efficacy is being affected to a great extent.

Facebook vs Google+ – Some Comparisons [Infographic]

You have been one of those who have been the die hard fans of Facebook and you recently have switched to Google+, you certainly would be looking for comprehensive comparisons regarding What Google+ and Facebook services.

Infographic has done a great job here by comparing these two leading social networking platforms and it would be helpful in figuring out what both of these are offering.

All these services as well as the comparison is going to make you opt for a better choice of portals in case you are consdiering opting for one of them as an option.

Best Guerrilla Marketing Examples

What is It? Is it a kind of marketing that involves Guerrillas ?? This is going to be the reaction of most of those people who are coming across this term for the very first time. Before showing the amazing and creative examples, I would like to clear out what Guerrilla marketing actually is.

The primary concept related to Guerrilla Marketing was originally invented as an untraditional means of promotions that truly relies on imagination, energy and time rather than just a huge budget.

Normally, the guerrilla marketing campaigns are unconventional and unexpected, being potentially interactive, and the consumers are targeted in unpredicted places. The purpose of Guerrilla marketing is to come up with thought-provoking, engaging, and unique concepts that could generate a buzz and therefore turn viral.

This particular kind of marketing comprises of unusual approaches like street giveaways of products, PR stunts,  intercept encounters in public places, or anything unconventional that is targeted to acquire the maximum results by making use of minimal resources.

Following are some of the best and most creative Guerrilla Marketing examples that I would like sharing with everyone here.. See and enjoy! 🙂

 

  • Nikon Guerilla Marketing Campaign

  • Swiss Skydive Guerilla Marketing Campaign

  • Discovery Channel Guerilla Marketing Campaign

  • Stop Global Warming Guerilla Marketing Campaign

  • Duracell Guerilla Marketing Campaign

  • 2012
  • Colgate
  • DHL
  • IKEA
  • Prison Break 
  • Panasonic Vacuum

  • Karate Club

  • Copenhagen Zoo
  • Dog Training

  • Mortien

  • Its Ur Call
  • King Kong 3D
  • Lipton Clear Green


Google+ – Get To Know More About It

Google+ is everywhere now!

I t can be termed as Fun, Bold and Social networking medium. A large number of people have been using this portal and until now it has more than 10 million users. Even after this demand and response, some people are yet not able to understand How Google+ works. Ishtihari is  being helpful to such people and following are some of the videos that would be useful in making you guys understand about how it really works.

Google+ – A Quick Look

Google+ – Circles

Google+ – Sparks

Google+ – Hangouts

Google+ – Instant Uploads

Google+ – Hurdles

As most of us are already a part of Google+, we are enjoying all these exciting features. What do you think about these? Do share with Ishtihari! 🙂

Google+ is Here There & Everywhere

Google+ has more than 10 million users at present. WOW! It certainly shows that each and every Internet user is truly excited about it and there are people who find themselves too cool while they are using Google+ among their friends. It’s pretty obvious that whenever Google launches something, it comprises of such things that people never think of using and this makes them really excited about using it. There have been numerous blogs that are focusing Google+ these days; one of the most prominent reviews I came across was ‘Google+ is just another form of Facebook but with No Friends!”google+

Since the release of this service, it demand has been elevated to a great extent and the popular figures are already followed by tens of thousands of people. Although, Google+ is coming across various criticisms, yet it has created a buzz over the World Wide Web and people are  switching to it just to see how this new social networking medium works and it has become a rival to social media giant Facebook.

Google is already working on the criticism that is posted by its users and they should be expecting the changes in the coming week. Google’s senior vice-president Vic Gondotra has stated this.

We all are aware of the fact that Google is somewhat behind via its social networking rivals. Facebook last week announced that it has more than 750 million users and on the other hand, Twitter holds more than 300 million users.

Let’s see if Google+ can break all the records and if Internet users really stick to it! Good Luck Google+ !!

Google+ Project – Is It Going to Leave Facebook Behind?

Do you remember Orkut, Google Buzz, or Google Wave? Without acquiring much of the success, now it is considering obtaining Facebook – the social networking giant. This happens to be one of its largest efforts yet.

Lately, Google has launched the Google+ project which happens to be a social networking service which is more or less like Facebook. The service presently is available to selected Google users, they will be able to invite people, and this way they will discuss and share status updates, links, and photos pretty much as they do on Facebook.

On the other hand, Google+ project will be different in a noteworthy manner, which Google anticipates will be adequate to convince people around to make use yet another social networking portal.

It is primarily focusing sharing with groups such as hiking friends, roommates, or colleagues and not with all of one’s peers or the entire World Wide Web. It is also offering video chat and group text messaging feature.

Vice president for product management at Google, Bradley Horowitz stated that we have windows and walls in real life and we can speak to them knowing that they are in the room but when it comes to the online world, you are required to have a ‘share’ box with which you can easily share anything with the while world. Senior vice president for engineering at Google, Vic Gundotra states that Google+ project is actually a different model.google+ ishtihari

Google is unable to rank itself especially when it comes to social networking; it is for the reason that the competitor know all too well and their services are fully dominating the market.

Initially, Google+ will be testing if it can easily overcome its prior stumbles concerning this particular area and dealing with one of the most critical challenges that the company is facing. Right now, Google’s status is at stake as one of the most popular entry point to the entire Web. While people are posting on Facebook, it is normally off-limits when it comes to search engines; Google has been losing valuable information that could be benefiting its advertising, Web search and various other products.

On the other hand, Google+ may perhaps already be too late. comScore states that this year, in the month of May, around 180 million people browsed through different Google portals which included YouTube, comparing with 157.2 million on Facebook. However, Facebook users have been browsing through 103 billion pages spending 375 minutes on an average on the websites whereas Google users viewed only 46.3 billion pages spending 231 minutes.

These figures have been truly imperative for the advertisers and to the fact that people have been increasingly turning to Facebook and various other social networking portals such as Twitter and ask question which they used to ask from Google like asking for a recommendation to a doctor or a restaurant.

Analysts’ states that Facebook users are most likely going to duplicate their friend’s network on Google+ and will be posting on both these portals; however they can make use of both for different forms of communication.

Mr. Horowitz and Mr. Gundotra state that knowing more about Google users individually would be truly helpful in improving the overall Google product experience which includes maps, YouTube, search, and ads, for the reason that Google will be learning about what actually people like to have and how they eventually personalize Google products.

On the other hand, Google has been greatly criticized for failing to fully understand the significance related to social information on the World Wide Web until competitors such as Twitter and Facebook had already leapt ahead. Google’s co-founder, Larry Page regrets that Google has been a failure in this regard.

Google Buzz has been a sharing tool particularly for the Gmail users. It included user’s emails automatically to their Buzz network, which had been facing huge criticism that Google has been invading users’ privacy and have failed to understand this vital point that everyone is the email list or contact list are not necessarily their friends. Google altered this service so now it doesn’t connect people automatically.

Unlike Google Buzz, its employees have tested Google+ before making it public. It has been called as Google+ a project that is useful in emphasizing on the fact that it is not a finished product. Google states that it will be undergoing various modifications to introducing new feature and fixing problems. However, it happens to be a new web portal, plus.google.com and is a fully formed social networking portal by Google as yet.

Mr. Horowitz and Mr. Gundotra stated that they took great pains to mimic people relationships in real life and tried to bring down the social awkwardness such as over-sharing and friend requests normally lead to on other networking portals. Google+ users will be able to easily select people from the Gmail list or any other services. They can easily drag and drop friends into different groups and name them accordingly. They can even share updates with their friends as well as on these groups. Contrasting Facebook, users are not required to be in each other’s friend list; they can easily receive and share updates without sharing their own.

Google+ is offering various other features such as group video chats, which are called as Hangouts which means that each and every member of the group can easily join as it is happening. Another section called as Sparks provide videos and articles from all across the Web on particular topics. They can be easily shared with certain groups of friends.

When it comes to Google+ mobile app for iPhone and Android phones, people can easily have group chats with the feature known as Huddle. Videos or photos can be easily uploaded via cell phones to the user albums and Google+ users can easily post and view them from their systems or smartphones.

Google is just trying to bring in a million of users to in a manner that happens to be a great challenge as a start up. I don’t think people are much willing to let go off Facebook but exciting and amazing feature could be grabbing their attention, making Google+ most preferred networking medium.

 

Facebook Testing A New Feature

Facebook is considering experimenting with the Twitter- Like feature. The feature is useful in alerting members in real-time to what their family member and friends have been up to when it comes to social networking.

This particular feature is known as ‘Happening Now’, and it is being tried by a fraction of Facebook users as currently it has more than 600 million active users. It is presently testing a new feature that concerns the News Feed that enables people to see what their friends are liking and commenting.

In the coming weeks, Facebook is anticipated to make vital improvements and would be expanding it a lot more. Presently, some of the Facebook features are there that are useful in altering people about what their friends have been up to at the social networking portal.

This particular feature is considered to be as a prospective challenge to Twitter – a global micro blogging service. Twitter enables users to easily share what they are seeing, doing or thinking instantly in their messages that comprise of 140 or fewer characters.

 

What Facebook Fan Page Can Do For You?

Mostly people all around the world come online at some point of the day. The question here is, are all of them on Facebook? Facebook is being one of the largest social media-networking portal which has forced people to go online a lot more frequently just to check their account. While they are on Facebook, they want to check on their messages, friends’ updates, updates, videos uploaded, latest photo albums, with a lot more that Facebook is offering them. Each and every business entity is on Facebook now and this is because of the fan page features which Facebook is offering to its users. You are even going to find CNN on Facebook. You must be amazed that CNN is having its fan page on Facebook so you certainly can think of every business entity is establishing itself on Facebook. You are going to find your favorite video games, TV shows, sports athletes, Hollywood actors, and even such stuff that has not yet been released in the markets. You will be getting to know that everything is now having their existence on Facebook with the Fan page feature and they are having their own page on Facebook.
Having a Facebook page is something extremely normal as now even individuals can put one up very easily. The entire procedure is extremely easy and you will be able to set up your very own Facebook Fan Page by following few simple steps. As soon as you are done creating the page, your Fan Page will go live and you can share it with your friends, family, and acquaintances to Like it. It is relatively that easy and convenient. Probably the hard part here is basically considering having a good and popular fan page. There are a large number of Fan pages on Facebook until now. You simply have to name it and you will be getting a page. Therefore, thinking of getting a unique Facebook Fan page could be one of the toughest parts. The page definitely is based on your goals and objectives. If you are creating for a page then you certainly have to keep it informative and presentable for your potential customers and clients that will be like or viewing your page. Same is the case with a brand or a product; you are required to have such a page which should be interactive and nice so that the fans are able to enjoy all the benefits and offerings related to your page. You can even advertise your page while you happen to post anything that your fans would find relevant such as a new commercial your brand has or any video, photo of any event that your product has recently launched and various others. Various other reasons for creating Facebook Fan Pages could be because of entertainment purposes such as a group of people that prefer to have such a page which is matching their interest or field. It could be that a brand new musical band is extending itself while they are putting their music over Facebook for their lovers to listen to. There are simply no limitations or restrictions as to what you can do and what could be done with your Facebook fan page.
Creating a page for your business or various other purposes is just the beginning; it is just all about gaining as much fans as you can to make it popular. For the popularity of the pages, they require fans and while you are having a page, you are required to get a large number of fans. One considerable tip is to make all of your friends Like your fan page and this is how it will be showed to their recent activities and their friends are also going to like it for sure if they find themselves associated to it. The more and more fans you will gain, the more people are going to notice your fan page.
How Facebook Fan page can accelerate your Business: following are some of the reason related to how and why to have a Facebook fan page and how it can help you grow your business opportunity with ease and convenience.
• First and foremost, companies are very well aware of the fact that people are likely to spend more and more of their time over the world wide web. Then again, it is the trend that is making people make use of the social media networking portals no matter wherever they are. Thus, you certainly can create exposure and awareness among them about your company or brand as because of Facebook it has been a lot easier, people turst, and enjoy its updates regularly.
• You are not only going to market yourself to your present clients but also to countless potential consumers as well. Undoubtedly, you can easily establish your brand name by having a strong fan base; however, initially even you are required to make efforts with it as only then you will be able to create a solid standpoint for years to come.
• With extreme ease and convenience, you certainly can invite your entire target audience to your Facebook Fan Page. With the features offered by Facebook, it is now exceptionally easy to discriminate who precisely you prefer targeting. You can input the gender, where they live, age, marital status, movies, or their interests with a lot more. Facebook is helping advertisers to a great extent in this regard to whom you want to invite to join your Fan Page, you will also be able publish all the related information such as videos, links, or information to the mini feed of the Facebook Fan page that appears on the main page of an individual user.
• Insight option is one best features Facebook fan page is offering to its users. This will enable you to see precisely where your fans are actually coming from, particular age group, preferences, languages, and a lot more. Moreover, you can also monitor the growth of your website by having at look at how many pages hit your fan page is getting.
• On the other hand, you can also send private or personal messages to the members of your fan page. You can target audience from any particular region by sending them with messages that are simple, easy and most considerably Free.
• You are required to make sure that you are updating your fan page on regular basis, which will be enhancing the growth of your page, and you are going to get better opportunities related to your sales and business. Being connected to your consumers in a good manner can certainly be helpful for you in boosting your revenues along with growing your brand name and your business eventually.
With all the above-mentioned reasons and benefits, you should be getting a Facebook Fan Page for your business or interests right away. Do not think that you will be required too much of time to work on it. it is just a matter of few minutes and you will be having your Facebook Fan Page Live. A little effort definitely is required on your part to your networks aware about it.

 

 

 

 

Parents, Facebook & Depression

Are you one of those who are suffering from depression or mental trauma??? If the answer is yes, you should immediately stop using Facebook!! the reason behind is that according to a study that has been conducted by doctors, all the Social Media networking portals are a means of Depression because of different situations among teenagers. All those kids who are troubled or disturbed should not make use of these Social networking sites.

It is a highly endangering condition for all the teenagers, as per the researchers because there is an additional room of low mood that the kids happen to feel anyway or bit different condition that are connected when they are making use of various online networking portals. Facebook is offering a tough and difficult environment for teenagers, to live and to survive! It certainly is reducing the level of confidence and Self-esteem. There should be certain tips cum limitation for the social media regular users particularly the teenagers.

It has been noticed that there are numerous teens that are just in competition to have one of the most Facebook Friends along with popular tags, peers, photos, tallies, updates and all these things are creating a sense of competition among the teenagers.

According to analysts, Facebook is providing teenagers with a skewed perspective of life. All of them end up sitting all alone in a crowded place and for this reason kids feel low most of the times.

Numerous guidelines have been issues regarding social media networks presently that urge the doctors to encourage parents to talk t o their kids about networking portals usage and they should also be well aware of the depression Facebook is causing mainly including cyber bullying, addiction along with several other online risks.

Parents have been requested to work together with their kids to overcome the Cyber bullying related problems. Otherwise, it can greatly affect the young genre minds.

 

 

 

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Women More Engaged with Social Networking Media – Study

Women and Social Media, both these terms together are pretty hard to comment on, while it has been a perception that men have been more involved with social media compared to women. Presently, studies have been conducted that states that men are less pro-active as compared to Women.

This has been a new study that has been conducted by iVillage & BlogHer, approximately 73% of women are said to be active on such social networking platforms and they are now engaging themselves on frequent basis on this entire social networking portals. Rapleaf, an Internet technology based company conducted a study on gender influence and different ages groups that are associated with social networking mediums and this has been highlighted that women are more involved as compared to men on most of these social networking mediums with considerable exception of Flickr and LinkedIn.

Courtesy: BlogHer.com

Current study indicated that women are relying more on messaging & blogging stuff as compared to Men. They are seeking recommendations and advices through these social networking channels. In the Blogging or even in the case of purchasing or buying new products/services, women are more involved and the percentage is more than 70% in both the scenarios. Further, it has been indicated that Twitter and Facebook are the two Social Networking Sites that have been browsed through actively whereas Blogging has been ranked as second in the list in the searching options that are currently available with particular portals.

While concluding the entire study, we can sum it all in one sentence as ‘the upcoming wave of Innovation and Technology is coming via Women, that is because of Women engagement via social media, and it is increasing day by day’.

All the dearest Women Readers;

I hope all such facts mentioned above are applied to you as well? Are you also an active individual on the Social Media Networks? You are welcomed to share your comments with Ishtihari! 🙂

Wishing all women all around the world – Happy Women’s Day

 

 

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