Women More Engaged with Social Networking Media – Study

Women and Social Media, both these terms together are pretty hard to comment on, while it has been a perception that men have been more involved with social media compared to women. Presently, studies have been conducted that states that men are less pro-active as compared to Women.

This has been a new study that has been conducted by iVillage & BlogHer, approximately 73% of women are said to be active on such social networking platforms and they are now engaging themselves on frequent basis on this entire social networking portals. Rapleaf, an Internet technology based company conducted a study on gender influence and different ages groups that are associated with social networking mediums and this has been highlighted that women are more involved as compared to men on most of these social networking mediums with considerable exception of Flickr and LinkedIn.

Courtesy: BlogHer.com

Current study indicated that women are relying more on messaging & blogging stuff as compared to Men. They are seeking recommendations and advices through these social networking channels. In the Blogging or even in the case of purchasing or buying new products/services, women are more involved and the percentage is more than 70% in both the scenarios. Further, it has been indicated that Twitter and Facebook are the two Social Networking Sites that have been browsed through actively whereas Blogging has been ranked as second in the list in the searching options that are currently available with particular portals.

While concluding the entire study, we can sum it all in one sentence as ‘the upcoming wave of Innovation and Technology is coming via Women, that is because of Women engagement via social media, and it is increasing day by day’.

All the dearest Women Readers;

I hope all such facts mentioned above are applied to you as well? Are you also an active individual on the Social Media Networks? You are welcomed to share your comments with Ishtihari! 🙂

Wishing all women all around the world – Happy Women’s Day

 

 

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Social media: Is it for Products or People?

It is a fact that most of the people using the Internet globally have now stepped into the social networking world. We all are very well aware of what social networking and social media is capable of; it is all about connecting your friends, making new ones and exchanging views. On the other hand, in the present times, social networking and media are being utilized as business tools. LinkedIn, Twitter, Facebook are some of the most significant portals which people are using to advertize and promote their brands.

There are a large number of people who are making use of MySpace, technorati, Mixx, Digg and numerous other social networking sites to promote their programs and brands. Therefore, the most important thing to make sure the target market and while people are opting for social media, they need to concentrate and make some efforts too. Thus, it is pretty evident that you can be successful in promoting and advertising your brand by inputting some efforts in a right way.

We are all aware of the fact that making use of social media to market products and services is an extremely difficult task. If it has been extremely easy then each individual should have been successful with his or her efforts! Thus, you need to figure out what is social media and networking is exactly for? Is it useful for brands or people? Analysts state that social networking, media is actually for those who are utilizing the reality that is not applied by every big company, and they do not follow Twitter Followings. Still is there any need for these well established brands that they require these social mediums to enhance them? The answer is Yes! No matter how big their name is, still they are required to make use of them.

Users like following their favorite brands along with favorite celebrities. Stars that are recognized globally, people like following them on such social networking portals. Some of the brands have the largest audience such as O2. When comparison is made between a global brand Gucci or Nike, then they both are the most LIKED on Facebook. Other than that, the celebrity most ‘Liked’ on Facebook is Lady GaGa. She has a host of audience more than 26 million. The question here is that are these people becoming brands? Generally, people buy their designers merchandise and clothes, watch favorite sports stars, and buy celebrities music.

 

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Linkedin turned seven today!

LinkedIn was founded in year 2002, December, however, the actual and original website was not launched until 2003, May5th. This makes LinkedIn older than Face book, which was launched in year 2004, twitter in year 2006, YouTube in year 2005, and MySpace in 2003, August.

LinkedIn dominated the business social networking vertically with no rivals along. Lately, its growth and expansion has been accelerating.

LinkedIn surpassed 50million users in the last year and now, has launched a wave of new and innovative features, which generally includes new link-sharing features, ability to track the companies and many others. Some estimates nail the Worth of LinkedIn at $1.3 billion or more.

All we can do it wait for more and more features from LinkedIn and wish LinkedIn more success.