Google to acquire ITA Software – A travel suite

The competition continues between the arch rivals Microsoft and Google. This time Google is following the same strategy which Microsoft already did.

Google is currently in negotiation with ITA for acquiring the company. For those who dont know what ITA software is; Its an intelligent software to check travel fares, flight schedules and many other options . Google is taking a step further and this is for sure that they are going to add more value to it after acquisition. If they offer some innovative products to the consumer, they would be able to buy and fly more easily. For ITA software, this looks like a prefect opportunity, as Google is currently the most smart marketer in IT business.

Google and its products are blocked in 25 countries out of 100

Have you ever felt how much we Google daily for everything? Google has penetrated so much in our lives that now we don’t remember the websites names and we want to “Google” everything we want to. The dependency on Google is ever increasing and not gonna stop either. But on Google everything is monitored, everything we do and they have such deep knowledge about us that one cant imagine. They know exactly what we want.

Some governments already know this fact and they want to use Google data for their own purposes. One of the dominating example is China who wants to monitor everything their citizen do on web. Google has refused to do and they have mentioned specifically on their blog that “They don’t like it”. There are some concerns against the child pornography on which Google has clarified that we already have a censor policy and our results are already filtered by default. There are many other Governments which have some political interests and they want to use Google data for this purpose. So collectively, Google and its products have been blocked somewhat partially in 25 countries out of 100 in which they offered their products and services.

Gmail adds geographic security check

The option is already available on Facebook. Imagine you are living in USA and you login from your Gmail account at 1.00 PM; after an hour some hacker tries to login from some other location. Gmail offers an internet security protocol which checks for the suspicious activity.

An engineer who worked and executed this project said that we don’t have the ability to check the location from where the account has been accessed but what this protocol can do is if a person has login from one location and after few hours he or she has login from another location, Gmail security check will generate an alert.

Google Vs Microsoft Vs Apple – The greatest war of I.T

It is extremely difficult to snatch the wondering and inspiring extent of an epic war taking place between Apple, Google, and Microsoft. Billions of dollars, even the entire industry, is at stake, these are just the pieces on the board.

People consider Apple or Microsoft to be such companies that are decades old and now have established a strong and sound base, but, actually, it is Google. In almost 10 years, Google has become the most prominent and remarkable company over the Internet, spreading anything over the web, touching the astonishing speed, merely like a virus, it is about everything including; mobile phones, books, movies, web portals, operation systems, soft wares, videos and soon it would be your TVs. There are only few aspects, where Google is left behind, and soon it will overcome the remaining gaps.

Microsoft had another name “hegemony; that was back in the 1990s era. Microsoft was looking to capture the entire market; it simply stated that anywhere there was something related to computing Microsoft was there. However, now it is actually Apple hat has captured the music market, mostly by revolutionizing the mobile and cell phones. Apple is growing fast in the market, as now, this is about considering what people are more concerned with which is the mobile phones and the web.

Figuring out what is at stake?

For Apple, it is entirely about inventing closed information devices along with the third-party appliances and computers that everyone can use. Microsoft is most interested in continuing the computing stuff, which is mostly tied to the desktop. Moreover, Google has its entire road linked to the web; furthermore, the Internet is tantamount by way of Google.

Google’s Tablet PC

Ipad has been launched by Apple Inc and is selling like hot cakes. While cut throat competition already exists between Apple and Google on Cellphone, Google has decided to launched its tablet PC on which Android will be run. Now how Google can grab the share of Ipad users is still a question mark because Iphone is something wholly owned by Apple from its hardware to software. While Google develops every hardware in collaboration with HTC.  One thing which Google has to keep in mind that there are some companies which are offering Andriod powered Tablet PCs. But Google is also a very smart marketer like Apple. The rumors are wandering on blogs and people have already named Google’s tablet PC as “Ipad Killer”. The demo of Ipad killer is available on YouTube.

Gmail adds Drag & Drop facility to attach files

This is one of the feature which I was looking for. Gmail has added a new exciting feature to it and you don’t have to go to Gmail Labs to activate it as it is the default option. To attach the file, you do not have to click attach file, then browse for it and finally attach. Now you can do it in one simple step. Just drag and drop the file where Attach Files is written and you will notice that Gmail will prompt you whether to Drop these files to attach. You can drop the files and they will be attached. I must say its a very nice feature and Google has once again rocked in innovation. The option is compatible for Google Chrome and Firefox only as they are also working to make it compatible with other browsers as well

What people are searching in Pakistan?

We cannot deny the fact that Google has now easily replaced the word of search especially in the new generation. Google is no more used as a noun but verb amongst youngsters.  I saw a small clip on what people have searched in 2009 world over so I thought of writing something specifically to Pakistan.

Well, lets first see where we are going in terms of Internet usage. The broadband penetration rate in Pakistan is increasing and thanks to PTCL for starting the price war in broadband industry. The increasing rate of broadband can also been verified with the top searches in Pakistan. While looking at the past trends on Google Insights, I came to know that the keyword “facebook” is amongst the top searches in Pakistan and its increasing by 350% which is huge followed by “Youtube” and “Pakistani Girls”. If you look at the top searches in Pakistan, you will came to know that mostly people here are downloading movies, songs games, pictures and stuff. So, on the basis of this one can safely assume that Internet is still considered as source of entertainment but not source of information holistically speaking. Now a million dollar question is why is it so? Please keep that in mind that the results are based on Google insights and they are not survey based so this is actual Google data.

Internet marketers are really thinking out of the box so that they came up with social media networks which is a combination of information and source of entertainment as well. So a user at the same time is playing FarmVille on facebook and simultaneously ready some news shared by his or her friend on facebook. Networks like facebook, orkut or twitter are addictions for most of the users, thats why people love to be there most of the time.