Facebook Testing A New Feature

Facebook is considering experimenting with the Twitter- Like feature. The feature is useful in alerting members in real-time to what their family member and friends have been up to when it comes to social networking.

This particular feature is known as ‘Happening Now’, and it is being tried by a fraction of Facebook users as currently it has more than 600 million active users. It is presently testing a new feature that concerns the News Feed that enables people to see what their friends are liking and commenting.

In the coming weeks, Facebook is anticipated to make vital improvements and would be expanding it a lot more. Presently, some of the Facebook features are there that are useful in altering people about what their friends have been up to at the social networking portal.

This particular feature is considered to be as a prospective challenge to Twitter – a global micro blogging service. Twitter enables users to easily share what they are seeing, doing or thinking instantly in their messages that comprise of 140 or fewer characters.

 

Twitter vs Facebook – Which one is the best marketing tool ?

280509221014twitter_facebookI never thought I will compare these two websites because both of them have different implications and different set of users. If I ask a layman to compare both twitter and facebook, he/she would definitely go for facebook because of one important factor which is the user base. Comparatively, the number of users of facebook is quite high which is 175 million active users. On the other hand, twitter has just 5 million users but keep that in mind that twitter hasn’t disclosed this as a documented figure. It is actually an estimate. So lets see how twitter and facebook can be good marketing tools for promoting your business.

Facebook

Facebook is offering advertising space which is one of the sources of revenue for facebook. The company can analyze the cost depending upon the cost per impression and the exposure a company want to give to their ad to different groups. Another way of promoting your business is to add a business page, start some activity in your group, posting the group link and your company’s website link on different related groups etc( something we already know)

Twitter

Let’s talk about Twitter now! The best thing about twitter is you can setup your business for free despite the rumors that twitter is going to charge the businesses in future but up till now its totally free. Lets first define who are the people using twitter right now. If I have to group them in one segment, I would say most of them are influencers and they really want to share their opinion in each and every aspect. I would suggest a series of steps which can help companies set up and launch successfully their businesses on social media tool.

Identify your objective

What do you want to do on twitter and you should be very clear in this regard. I would like to quote some examples here like mostly I have seen News channels posting news on twitter through RSS feed. Even if you are not a news channel, post something related to your business. Try to share the knowledge with your followers and you will see the number of followers would be increasing

Analyze the Search terms

Most of the twitter users have defined the search terms, so they can filter their results. For example, I have defined the search term ‘Pakistan’ on twitter so I will get each and every news related to the word Pakistan. Companies can analyze the trends of those search terms and try to use in their microblogging.

Install Twitter client software

If you ask any of the twitter’s user, he/she would say that we don’t know but its an addiction. Most of them don’t have words to define what twitter actually does. Installing a twitter client software would give you some extra options and you can manage all of your tweets in a separate window.

Sustainability

In the end, if you really want to sustain on twitter and increase your number of followers, you have to tweet daily, you have to be consistent like I said most of the twitter users are hyper connected.