It is a fact that most of the people using the Internet globally have now stepped into the social networking world. We all are very well aware of what social networking and social media is capable of; it is all about connecting your friends, making new ones and exchanging views. On the other hand, in the present times, social networking and media are being utilized as business tools. LinkedIn, Twitter, Facebook are some of the most significant portals which people are using to advertize and promote their brands.
There are a large number of people who are making use of MySpace, technorati, Mixx, Digg and numerous other social networking sites to promote their programs and brands. Therefore, the most important thing to make sure the target market and while people are opting for social media, they need to concentrate and make some efforts too. Thus, it is pretty evident that you can be successful in promoting and advertising your brand by inputting some efforts in a right way.
We are all aware of the fact that making use of social media to market products and services is an extremely difficult task. If it has been extremely easy then each individual should have been successful with his or her efforts! Thus, you need to figure out what is social media and networking is exactly for? Is it useful for brands or people? Analysts state that social networking, media is actually for those who are utilizing the reality that is not applied by every big company, and they do not follow Twitter Followings. Still is there any need for these well established brands that they require these social mediums to enhance them? The answer is Yes! No matter how big their name is, still they are required to make use of them.
Users like following their favorite brands along with favorite celebrities. Stars that are recognized globally, people like following them on such social networking portals. Some of the brands have the largest audience such as O2. When comparison is made between a global brand Gucci or Nike, then they both are the most LIKED on Facebook. Other than that, the celebrity most ‘Liked’ on Facebook is Lady GaGa. She has a host of audience more than 26 million. The question here is that are these people becoming brands? Generally, people buy their designers merchandise and clothes, watch favorite sports stars, and buy celebrities music.