iPhone – Marketing Strategies

When it is about Apple Marketing, the marketing strategies related to iPhone are extremely simple, clear, yet clever. With a simple and plain Apple Icon, Apple is focusing on an extremely innovative style when it comes to their products. The iPhone by Apple was launched back in June year 2007. The outstanding and innovative design of the iPhone was being touted for various months before it was originally launched. Later after its release, it was rated as one of the best when it comes to all the cell and smart phone market over the past few years. Before the official release of the iPhone, Apple came up with four television commercials that was to promote this gadget to the masses.

One of the commercial portrayed that the upcoming iPhone gadget is the additional step from the most popular iPod. The iPod was rated to be the leader until this point of time, but later with the release of the iPhone it has been named as the next generation iPod along with being a phone as well. The advert shows that the iPhone has all the enhanced features that are presently available in the iPod; however, it is an enhanced and improved version with better features.

You can do anything with your iPhone gadget, you can watch movies; and with touch of your finger, you can get back to the main screen. Then again, with the menu, you can figure out the Maps app which will enable you to find the best seafood location that is closest to you. With your gadget, you will be able to find a location which is also going to be highlighted which is the nearest. You are going to get the phone number and then you can dial via your iPhone dial.

The initial four iPhone adverts were useful in promoting the usefulness, innovation, and convenience all integrated into a single product which his not only a phone but also a music device that enables an individual to view maps, browse the web, check e-mail, make conference calls, view photos, and watch videos. Apple does not only make use of the television medium as a component of your marketing strategy; nevertheless, they are also making use of their web portal and they have been publishing informative press releases and videos that would have been developed into a single document. Apple also makes use of such tactics and techniques that are useful in building up the hype and then leaving the consumers wanting more and more.

When Apple comes up with brief press releases, it provides its targeted audience with a little to go off. To make it more precise, as soon as any information is released related to the products, all those who care and are Apple product fanatics will be grasping them whatever comes their way. As a result, Apple probably would publicly disavow all such kinds of rumors related to such scraps mentioned related to company plans; on the other hand, their entire marketing department secretly would be feeling delighted. It would be costing a lot to make use of such kind of web based advertising otherwise.

iPhone’s official web portal offers a lot more to its consumers than just information related to the products. The web site is also providing various tricks and tips which would be helpful in making use of the iPhone gadget along with focusing the apps to a great extent. You are even going to find “App of the Week” at the main page which is also providing detailed info related to that particular application. Moreover, the website also includes a section which has been titled as ‘Top Apps’ and ‘Apps for Everything’. For all the current iPhone users and consumers that have a great interest in buying the gadget, Apple has such a web portal which is offering outstanding marketing tools. The Apps are useful in creating a stronger and functional source of generate a large stream of revenues for Apple Corporation. As the consumers see the top rated and latest iPhone applications, they are intended to further downloading the application instead of searching via 25,000+ apps that would have been of a significant value to them.

Youngsters are the targeted audience that Apple has primarily focused on this particular as group. Apple with only this particular audience has hopped with the fact that with this 48% audience did not own the iPod that have been launched previously by Apple. At the end of year 2008, Apple had forecasted to reach more than 10 million sales only related to the iPhone.

One month before the iPhone’ release, the Solutions Research Group provided a cross-section of all those who have been aware of the gadget. The forecasted buyers for the day the gadget was to be released were rated as a majority of T-Mobile consumers, AT&T’s only GSM-based product competitor that was around 15%. AT&T’s existing customer base was rated to be one of the second largest groups that were anticipated to make the iPhone purchase and it was approximately 12%. Moreover, the Solutions Research Group also figure out that 72% of males against 28% of women were more interested in investigating about the gadget with its minimal price of $499. The obvious and present target audience for iPhone mainly includes a group of young people ranging between the ages of 20 and 35, mobile employees, jet setters and affluent teenagers.

The Apple Corporation is primarily renowned for their simply yet catchy advertisements. In some of the latest Television adverts focusing the Apple’s iPhone, the new catch is ‘There’s an App for that’ that certainly is helpful in placing a strong and well-built focus related to different applications that have been made available by Apple at the App store. Applications or the Apps are available in all categories ranging from social networking to productivity, fitness, and health to finance, entertainment to education, and business to games. These applications turn out to be a useful tool while you are making use of the iPhone gadget as it is offering a large number of features that simply could be enhanced while you make use of these applications. Apple in the present times is claiming to have more than 25000+ applications that available and the number is still growing with every passing day.

The targeted audience is greatly on focus with all these apps that are being offered to them. Primarily, there is an application for everyone. There have been few adverts related to various iPhone apps that you are certainly going to find one which could be of a great significance. Only few have been promoted by the commercials. The Apps concerning the iPhone are offering utmost functionality and practicality that an individual could even think of. Moreover, Apple has also offered its consumers to build their own applications and they can even submit to the Apple Store as well. This has made things a lot more convenient and easier as people being a third party design different applications that could be of a great help to them and others as well. As soon as the application becomes functional, they can submit it to the App Store for free or even they can put a fee for its usage.

 

 

 

iPad 2: Buggy

The proud Owners of the iPad 2, unfortunately are struggling with resolving some of the glitches that have appeared in their new gadget. for instance, the Video Chat service Facetime simply freezes if it is being used for a lengthy period of time and evidently the back-light seems to be bleeding as people have heard about it. Yes!! these are not at all serious issues and we just cannot call it as a propaganda regarding the gadget but just think how irritating and frustrating it would be to work around such kinds of problems on a fancy, a new gadget!

People, more likely the iPad 2 users are voicing their relevant concerns on different forums. Presently, a time-being solution provided is to reboot so that the service does not freeze. However, the display still remains patchy as it has turned out to be a manufacturing defect and anything regarding it just cannot be changed.

 

 

Protected by Copyscape Web Plagiarism Finder

IPad vs IPad 2 – What is the difference?

iPad 1G by the Apple Corporation had a record breaking success and lately the company has launched iPad 2 and gadget lovers are anticipating it to be as successful as its prior model. After March 11th, 2011, IPad 2 is available at all the leading stores all across the USA; however, even before, everything is pretty clear about the newly launched gadget. It is quite evident that iPad 2 is much more enhanced, powerful, and robust as its previous model.

However, you are provided with a comparison chart which will enable you to check out the differences and similarities right away while you are thinking about iPad and iPad 2.

iPAD iPAD 2
DISPLAY 9.7- Inches LED- backlit IPS LCD 9.7- Inches LED- backlit IPS LCD
RESOLUTION 1024 x 768 1024 x 768
PROCESSOR

GRAPHICS

MEMORY

STORAGE

FRONT CAMERA

REAR CAMERA

CELLULAR RADIO

Wi-FI

BLUETOOTH

ACCELEROMETER

GYROSCOPE

THICKNESS

WEIGHT

NAVIGATION KEY

BATTERY LIFE

PLATFORM/ OS

1 GHz Apple A4

Power VR SGX 535

256 MB RAM

16 GB, 32 GB, 64 GB

None

None

EDGE plus triband HSPA

802.11a/b/g/n

2.1+ EDR

3-axis

None

13.4mm

680g (WiFi), 7300g (WiFi + 3G)

 

Multi- touch

Li – Polymer

Apple OS 4.0

1 GHz Dual-Core Apple A5

SGX543 dual core Technology

65536 MB in-built

16 GB, 32 GB, 64 GB

VGA

720 p

EDGE plus quadband HSPA

802.11a/b/g/n

2.1+ EDR

3-axis

3-axis

8.8mm

601g (WiFi), 607g (Version), 613g (AT&T)

Accelerometer sensor,  proximity sensor

25Wh

Apple IOS 4.3

You already have iPad or are you considering purchasing iPad 2? You can share your comments and experiences with Ishtihari.

 

Keep visiting ishtihari for more technological Updates !!

 

 

 

Protected by Copyscape Web Plagiarism Finder

 

Apple iPad 2 Launched!!

Apple Corporation has finally unveiled the long awaited iPad 2. The company has launched the gadget with the final version of the iOS 4.3 at the iPad Launch event that was held in San Francisco.

Some of the primary specs iPad 2 supports are;

  • A dual-core A5 Processor
  • Read and Front Facing Camera
  • Gyroscope Sensor
  • Weighing 1.3 Pounds
  • As compared to the iPad 1, the iPad 2 is 33mm thinner while having thickness of 8.8mm
  • It is being made available in two colors that is Black and White
  • The price starts from $499 for the 16 GB and only Wi-Fi model; however, another model with the specs including 3G, Wi-Fi and 64GB model, the price is $829.
  • The shipment will be started from March 11, 2011

Having A5 processor means that the iPad 2 version will be running on approximately double and faster speed as compared to the iPad 1. This version is supporting faster and improved graphics along with enhanced power consumption feature. Concerning the supported career, iPad 2 will be working well with both Verizon and AT&T as well. In addition, iPad 2 is also offering HDMI mirrored video output which is up to 1080p while you are making use of appropriate accessories.

Just stay tuned as Ishtihari will be publishing more about iPad 2 as it is being released.

 

All We have to do is to Wait & Watch!

Protected by Copyscape DMCA Copyright Protection

Android – A Source of Inspiration for Apple?

One of the fastest and most rapidly growing Operating System is Android which has been launched from Google. It has approximately agitated the entire Smartphone industry in just a period of one year. Lately, it has been in news that apparently Apple has also started making use of the Android’s technology.

There have been different Screenshots that have been received, which shows that Apple is currently making use of the iOS version of Locking system which more likely resembles the ones with the Android based phones. However, no official claims have been made by either of the firms; neither Apple nor Google. According to the resources, Apple Corporation has by now incorporated this new lock screen feature which is being utilized by the employees only. No official remarks have been made; thus, it makes the claims of the resources tough to believe though. One of the Apple’s retail store worker recently claimed that Apple is planning to make use of the Screen lock system in their Internet apps and devices. This is a new gesture, which is soon to be introduced by Apple, and it is based on the same features that are being used by Android. The patterns are more or less the same.

Only due to the Password system that has been launched by Google, it is relatively easy and convenient for the developers to discriminate both the devices that are running on the same Operating system platform. Just wait & watch what we get to know more about the facts relating Android & Apple matching features.

 

All We have to do is to Wait & Watch!

Protected by Copyscape DMCA Copyright Protection

iPhone 4 – Best Mobile Device

iPhone 4, a gadget from Apple corporation is rated as one the Best Mobile Device at the Global Mobile Awards 2011, at the Mobile World Congress in Barcelona UK. The panel of judges at the Global awards truly praised iPhone. An Apple insider stated that the judges admired iPhone 4 for the reason that it has a sharp design, great screen, phenomenal ecosystem for app developers and fantastic materials. In this inflexible race, iPhone 4 builds on the success of its ancestors setting a pace for Smart Phones.

In year 2010, a large number of phones were launched. Thus, it was not contending against the stellar group of mobile devices. Smart phones competing against iPhone 4 included Samsung Galaxy S, BlackBerry Torch 9800, LG Optimus 7, and the HTC Desire. Samsung Galaxy was also competing in the Best Mobile Device competition as it received great reviews and huge selling. Lately, Samsung Galaxy series smart phone has registered as one of the largest selling gadget in 2010 and it topped in the entire Android Market.

Although, an HTC phone was also nominated for the Best Mobile Device but it did not win; on the other hand, it won the award for the Device Manufacturer of the Year. The Taiwanese company was highly praised by the judges panel commenting that it built its market existence just from nowhere with fresh marketing, branding and a strong portfolio of gadgets across different platforms. In particular, it has turned out to be an enduring and an exceptionally popular phone manufacturer. With outstanding customer service and great communication, this was a well-deserved recognition.

Apple INC. has designed iPhone 4 which is a touch screen Smartphone. In fact, it is a fourth generation of the iPhone gadget and a successor to the iPhone 3GS version. It has been predominantly marketed for video calling purposes, opting for different mediums such as  games, music, movies, periodicals, books and accessing emails and Web on the whole. The latest OS being released in the iOS 4.2.1 which offers additional functionality like AirPlay and AirPrint.

Apple iPad – 5 Major Disappointments

Talking about Apple iPad here, it received a large number of mixed reactions. Although, there are some cool features associated that makes the gadget stand out; however, there are certain features that are completely missed out.

Some of the major disappointments related to Apple iPad are;

  1. Camera: this feature has been completely missed out when it comes to iPad. It is a significant features required for video chats or video conferencing. iPad disappointed its users with it.
  2. GPS: Apple’s iPad was one of the most awaited gadgets and it was known as a modified version of iPhone, however; it completely missed out the GPS feature. on the other hand, the Wi-Fi or 3G can provide users with a speedy access to the Google Maps but an integrated GPS feature has been missed out.
  3. Removable Battery; iPad supports the battery timeline of ten hours which certainly is great; however, for such a revolutionary product such as iPad, it should been provided with a feature of a user removable battery.
  4. Multitasking; for the iPad,it is one of the biggest drawbacks. Apparently, the case is that this gadget is unable to run background process. Thus, it makes you stick to one job at a time. This makes a complete big NO for most of the people who consider the iPad as one of the advanced netbook.
  5. Mac OS; Apple’s iPad has been incorporated with an A4 processor which runs perfectly fine with the iPhone operating System, nevertheless, a complete OS X would have given the iPad a processor to kill for.

All We have to do is to Wait & Watch!

Protected by Copyscape DMCA Copyright Protection

Apple’s App Store: 10 Billion Downloads

There was a lady who was the 10 billionth individual to download an application from the Apple’s App Store was able to win herself a $10,000 gift certificate from iTunes. Her name is Gail Davis, from the Kent and she is living in the UK. She was downloading a free application named as ‘Paper Glider’; this activity made Apple claim to have highest mileage for the reason that until now more than 10 billion apps had been downloaded!

They happen to anticipate more and more traffic until the time Verizon is going to be a part of the entire carrier soon. In the year 2007, iPhone was launched and hundreds of millions models have been sold until now, along with the iPad gadget. The Apple’s App store is offering its consumers with more than 300,000 kinds of application programs for the iPhone, iPad and also for the iPod as well.

Newspaper particularly for Ipad

‘The Daily’ is considered to one of the first newspaper that you will be able to read out on your iPad.

The Associated Press. News Corporation that is owned by Rupert Murdoch stated that they are spearheading this innovative and unique application which will enable users to read out a customized newspaper that is exclusively and specifically designed for your iPad.

There are rumors that Apple’s CEO Steve Jobs is also going make his appearance at the launch of this first e-newspaper. According to the grapevine, there have been journalists hiring’s to staff offices in New York and LA. Therefore, something amazing and groundbreaking news can be expected to be on our fingertips!

Let’s just wait & watch! 🙂

Ipad with the Golden Apple

After the iPhone 4 has been embellished with its own incomparable style in the last year, the Gresso has reasonably itself into the iPad. The Russian Company has a good reputation when it comes to the luxury mobile and smart phones industry and the most of them are extremely beyond the means of a common consumer.

You must be remembering the example of the ‘Lady Diamond’ Model which was released back in year 2009, it was inlaid with diamonds and gold. It was available for sale worth 5,500 dollars!

With the dawn of the New Year, the company is having its targets anticipated to offer an iPad that is made up of precious African Blackwood, which is going to be around 200 years old. The Apple’s logo will be adorned at the back of the tablet, shimmering like never before, as it is going to be plated with the 18ct gold.

The price of this luxurious tab has not been revealed yet; thus, probably, the vast majority of the consumer base is not going to keel over in shock!