When it is about Apple Marketing, the marketing strategies related to iPhone are extremely simple, clear, yet clever. With a simple and plain Apple Icon, Apple is focusing on an extremely innovative style when it comes to their products. The iPhone by Apple was launched back in June year 2007. The outstanding and innovative design of the iPhone was being touted for various months before it was originally launched. Later after its release, it was rated as one of the best when it comes to all the cell and smart phone market over the past few years. Before the official release of the iPhone, Apple came up with four television commercials that was to promote this gadget to the masses.
One of the commercial portrayed that the upcoming iPhone gadget is the additional step from the most popular iPod. The iPod was rated to be the leader until this point of time, but later with the release of the iPhone it has been named as the next generation iPod along with being a phone as well. The advert shows that the iPhone has all the enhanced features that are presently available in the iPod; however, it is an enhanced and improved version with better features.
You can do anything with your iPhone gadget, you can watch movies; and with touch of your finger, you can get back to the main screen. Then again, with the menu, you can figure out the Maps app which will enable you to find the best seafood location that is closest to you. With your gadget, you will be able to find a location which is also going to be highlighted which is the nearest. You are going to get the phone number and then you can dial via your iPhone dial.
The initial four iPhone adverts were useful in promoting the usefulness, innovation, and convenience all integrated into a single product which his not only a phone but also a music device that enables an individual to view maps, browse the web, check e-mail, make conference calls, view photos, and watch videos. Apple does not only make use of the television medium as a component of your marketing strategy; nevertheless, they are also making use of their web portal and they have been publishing informative press releases and videos that would have been developed into a single document. Apple also makes use of such tactics and techniques that are useful in building up the hype and then leaving the consumers wanting more and more.
When Apple comes up with brief press releases, it provides its targeted audience with a little to go off. To make it more precise, as soon as any information is released related to the products, all those who care and are Apple product fanatics will be grasping them whatever comes their way. As a result, Apple probably would publicly disavow all such kinds of rumors related to such scraps mentioned related to company plans; on the other hand, their entire marketing department secretly would be feeling delighted. It would be costing a lot to make use of such kind of web based advertising otherwise.
iPhone’s official web portal offers a lot more to its consumers than just information related to the products. The web site is also providing various tricks and tips which would be helpful in making use of the iPhone gadget along with focusing the apps to a great extent. You are even going to find “App of the Week” at the main page which is also providing detailed info related to that particular application. Moreover, the website also includes a section which has been titled as ‘Top Apps’ and ‘Apps for Everything’. For all the current iPhone users and consumers that have a great interest in buying the gadget, Apple has such a web portal which is offering outstanding marketing tools. The Apps are useful in creating a stronger and functional source of generate a large stream of revenues for Apple Corporation. As the consumers see the top rated and latest iPhone applications, they are intended to further downloading the application instead of searching via 25,000+ apps that would have been of a significant value to them.
Youngsters are the targeted audience that Apple has primarily focused on this particular as group. Apple with only this particular audience has hopped with the fact that with this 48% audience did not own the iPod that have been launched previously by Apple. At the end of year 2008, Apple had forecasted to reach more than 10 million sales only related to the iPhone.
One month before the iPhone’ release, the Solutions Research Group provided a cross-section of all those who have been aware of the gadget. The forecasted buyers for the day the gadget was to be released were rated as a majority of T-Mobile consumers, AT&T’s only GSM-based product competitor that was around 15%. AT&T’s existing customer base was rated to be one of the second largest groups that were anticipated to make the iPhone purchase and it was approximately 12%. Moreover, the Solutions Research Group also figure out that 72% of males against 28% of women were more interested in investigating about the gadget with its minimal price of $499. The obvious and present target audience for iPhone mainly includes a group of young people ranging between the ages of 20 and 35, mobile employees, jet setters and affluent teenagers.
The Apple Corporation is primarily renowned for their simply yet catchy advertisements. In some of the latest Television adverts focusing the Apple’s iPhone, the new catch is ‘There’s an App for that’ that certainly is helpful in placing a strong and well-built focus related to different applications that have been made available by Apple at the App store. Applications or the Apps are available in all categories ranging from social networking to productivity, fitness, and health to finance, entertainment to education, and business to games. These applications turn out to be a useful tool while you are making use of the iPhone gadget as it is offering a large number of features that simply could be enhanced while you make use of these applications. Apple in the present times is claiming to have more than 25000+ applications that available and the number is still growing with every passing day.
The targeted audience is greatly on focus with all these apps that are being offered to them. Primarily, there is an application for everyone. There have been few adverts related to various iPhone apps that you are certainly going to find one which could be of a great significance. Only few have been promoted by the commercials. The Apps concerning the iPhone are offering utmost functionality and practicality that an individual could even think of. Moreover, Apple has also offered its consumers to build their own applications and they can even submit to the Apple Store as well. This has made things a lot more convenient and easier as people being a third party design different applications that could be of a great help to them and others as well. As soon as the application becomes functional, they can submit it to the App Store for free or even they can put a fee for its usage.