Facebook committed to change social media experience

Facebook is no doubt the most hip and happening tool for all teenagers and youngsters but now the old generation has also stepped into the world of social media. As the target market is expanding and facebook is no more a tool for just young generation; CEO Mark Zuckerberg has decided to add more value to it. Facebook is going to introduce some new tools which will allow the users to see personalized version of websites they visit.

This personalized version version will be based on the things which users share with friends, their hobbies, the musical bands they like etc. Facebook is taking the social media to the next level now. So for example if you like a band and you have mentioned it on Facebook, the new tools are going to tell you information like when they are coming to your area for concert. Mark called this concept as “Being more Social!!”

Google Vs Microsoft Vs Apple – The greatest war of I.T

It is extremely difficult to snatch the wondering and inspiring extent of an epic war taking place between Apple, Google, and Microsoft. Billions of dollars, even the entire industry, is at stake, these are just the pieces on the board.

People consider Apple or Microsoft to be such companies that are decades old and now have established a strong and sound base, but, actually, it is Google. In almost 10 years, Google has become the most prominent and remarkable company over the Internet, spreading anything over the web, touching the astonishing speed, merely like a virus, it is about everything including; mobile phones, books, movies, web portals, operation systems, soft wares, videos and soon it would be your TVs. There are only few aspects, where Google is left behind, and soon it will overcome the remaining gaps.

Microsoft had another name “hegemony; that was back in the 1990s era. Microsoft was looking to capture the entire market; it simply stated that anywhere there was something related to computing Microsoft was there. However, now it is actually Apple hat has captured the music market, mostly by revolutionizing the mobile and cell phones. Apple is growing fast in the market, as now, this is about considering what people are more concerned with which is the mobile phones and the web.

Figuring out what is at stake?

For Apple, it is entirely about inventing closed information devices along with the third-party appliances and computers that everyone can use. Microsoft is most interested in continuing the computing stuff, which is mostly tied to the desktop. Moreover, Google has its entire road linked to the web; furthermore, the Internet is tantamount by way of Google.

Google’s Tablet PC

Ipad has been launched by Apple Inc and is selling like hot cakes. While cut throat competition already exists between Apple and Google on Cellphone, Google has decided to launched its tablet PC on which Android will be run. Now how Google can grab the share of Ipad users is still a question mark because Iphone is something wholly owned by Apple from its hardware to software. While Google develops every hardware in collaboration with HTC.  One thing which Google has to keep in mind that there are some companies which are offering Andriod powered Tablet PCs. But Google is also a very smart marketer like Apple. The rumors are wandering on blogs and people have already named Google’s tablet PC as “Ipad Killer”. The demo of Ipad killer is available on YouTube.

IPad – Wi-Fi Problems

Looks like IPad is having some technical problems in the very start as the users are complaining about WiFi issues in the start. Apple has claimed that 300,000 units of Ipad has already been sold. No doubt, Ipad is a good thing to have but issues like these will gonna drop the sales down. The news is authentic and has been confirmed by many Ipad users now. There are many users who have said that the signal strength of Wi-Fi is pretty good on my cellphone but its not working fine on Ipad. Apple  has posted a notification stating that “under certain conditions, iPad may not automatically rejoin a known Wi-Fi network after restart or waking from sleep” and they have also provided solution for this issue now.

Ipad- Unveiled

If you are still one of those guys who don’t know what Ipad this, you must read post. Ipad is the latest innovation by Apply Inc. and believe me its again very exciting like any other Apply product. I really think what would be the extreme of creativity but of course there is none. There is absolutely no end to creativity and innovation and Ipad is the latest example.  The new Tablet Ipad is less than 10 inches in height. Its sleek, smart and its the most sexiest thing I have ever seen. Now users can experience the web in a palm PC.  Other than surfing the web, Ipad also offers applications like mails, photos, Ipod, maps, contents and other accessibility applications; The world is on your finger tips now. Ipad is available now at $499 which seems to be a reasonable price.

After Numerous Shake-Ups, is MySpace Dying?

It is remarkably difficult to believe now that there was a time when MySpace was the most popular and prominent social networking web portal in the world. After getting some faltering popularity and internal shake-up, MySpace is now more than ever is headed straight for the pavement and face-first. It is known as the latest reinvention effort known as ‘Discover and be Discovered’ as this may be MySpace’s last attempt to capture the attention and interest.

The new strategy adopted by MySpace aims to morph the networking portal into a go-to spot to find new, engaging and entertaining media. MySpace wants to shove into different things such as people, games, music, articles, trailers, movies and many others, and also now the applying the latest strategy, the status updates will also be appearing in the Google searches. This is done to support the users of MySpace to come up with an immersive and engaging learning experience when compared to the static blah of face book, apparently.

MySpace has always been a different place to people to discover things. The core concepts are customization. Self-expression and personalization. More functionality and products can also be expected which can make it easier for users to learn and discover the things they have been looking for and also to get discovered to those who matter to them. The plans are ambitious having the social networking roots and are registered as a recommendation engine than any other.

The attempts failed, as re-imaging the MySpace was not the concept. Though, MySpace music turned out to be as a fresh gush of oxygen and developed itself as a lucrative spot for indie vocals and bands so that they could broadcast and transmit their tunes and get discovered on this social networking portal. However, at the same time, MySpace suffered a media related failure as online video and audio streaming became excessive over the Internet, nevertheless, MySpace experienced a decline in viewers. It is rather truly pathetic that one of the most popular and favorite online portal could not foster attention any more. One other failure attempt was remarking MySpace, overhauling almost everything from the website changing the user interface.

The stiff competitors crushed MySpace and face book was of course huge. The statistics reveal that face book had a 200 percent increase over the last year and is being the most favorite social networking website. On the other hand, twitter is also growing exponentially. As per a rough estimate, there are around 50million tweets each day, making 600 tweets every second. In the meantime, MySpace has fallen the 55percent market share, and half of it is acquired by face book now.

MySpace is considered as dead by now and is buried deep down for most of the world. The mighty duo of twitter and face book actually killed it by the year 2009. Now, people have been deactivating their MySpace accounts and switching to face book or twitter and some of the other social networking mediums immensely.

What people are searching in Pakistan?

We cannot deny the fact that Google has now easily replaced the word of search especially in the new generation. Google is no more used as a noun but verb amongst youngsters.  I saw a small clip on what people have searched in 2009 world over so I thought of writing something specifically to Pakistan.

Well, lets first see where we are going in terms of Internet usage. The broadband penetration rate in Pakistan is increasing and thanks to PTCL for starting the price war in broadband industry. The increasing rate of broadband can also been verified with the top searches in Pakistan. While looking at the past trends on Google Insights, I came to know that the keyword “facebook” is amongst the top searches in Pakistan and its increasing by 350% which is huge followed by “Youtube” and “Pakistani Girls”. If you look at the top searches in Pakistan, you will came to know that mostly people here are downloading movies, songs games, pictures and stuff. So, on the basis of this one can safely assume that Internet is still considered as source of entertainment but not source of information holistically speaking. Now a million dollar question is why is it so? Please keep that in mind that the results are based on Google insights and they are not survey based so this is actual Google data.

Internet marketers are really thinking out of the box so that they came up with social media networks which is a combination of information and source of entertainment as well. So a user at the same time is playing FarmVille on facebook and simultaneously ready some news shared by his or her friend on facebook. Networks like facebook, orkut or twitter are addictions for most of the users, thats why people love to be there most of the time.

Twitter vs Facebook – Which one is the best marketing tool ?

280509221014twitter_facebookI never thought I will compare these two websites because both of them have different implications and different set of users. If I ask a layman to compare both twitter and facebook, he/she would definitely go for facebook because of one important factor which is the user base. Comparatively, the number of users of facebook is quite high which is 175 million active users. On the other hand, twitter has just 5 million users but keep that in mind that twitter hasn’t disclosed this as a documented figure. It is actually an estimate. So lets see how twitter and facebook can be good marketing tools for promoting your business.

Facebook

Facebook is offering advertising space which is one of the sources of revenue for facebook. The company can analyze the cost depending upon the cost per impression and the exposure a company want to give to their ad to different groups. Another way of promoting your business is to add a business page, start some activity in your group, posting the group link and your company’s website link on different related groups etc( something we already know)

Twitter

Let’s talk about Twitter now! The best thing about twitter is you can setup your business for free despite the rumors that twitter is going to charge the businesses in future but up till now its totally free. Lets first define who are the people using twitter right now. If I have to group them in one segment, I would say most of them are influencers and they really want to share their opinion in each and every aspect. I would suggest a series of steps which can help companies set up and launch successfully their businesses on social media tool.

Identify your objective

What do you want to do on twitter and you should be very clear in this regard. I would like to quote some examples here like mostly I have seen News channels posting news on twitter through RSS feed. Even if you are not a news channel, post something related to your business. Try to share the knowledge with your followers and you will see the number of followers would be increasing

Analyze the Search terms

Most of the twitter users have defined the search terms, so they can filter their results. For example, I have defined the search term ‘Pakistan’ on twitter so I will get each and every news related to the word Pakistan. Companies can analyze the trends of those search terms and try to use in their microblogging.

Install Twitter client software

If you ask any of the twitter’s user, he/she would say that we don’t know but its an addiction. Most of them don’t have words to define what twitter actually does. Installing a twitter client software would give you some extra options and you can manage all of your tweets in a separate window.

Sustainability

In the end, if you really want to sustain on twitter and increase your number of followers, you have to tweet daily, you have to be consistent like I said most of the twitter users are hyper connected.