While you are considering setting up your own Internet based business entity, you certainly want to get the best out of it, and this can be done by generating bulks of traffic to you website via these search engines. However what if you just do not know anything about the term called as earch engine optimization or SEO? In such a scenario, it is extremely vital and beneficial to opt for the services of a professional SEO company instead of doing things on your own.
First and foremost, you could be thinking about saving money that you have to spend as you have hired someone to do the work on your own business web portal. If you are thinking this way, carefully analyze as instead of saving some funds, you might be spending a lot more than you think. Opting for a professional SEO company can provide with a large number of benefits in an affordable price range.
There are certain points that you should take into account while you are looking for a professional SEO company. Some of them are as under;
- Check out such companies that acquire good reputation. This can be done with extreme ease and convenience. You can browse through the World Wide Web and look out for an online company if it holds good reviews. On the other hand, social networking portals have made this job a lot easier and you will be able to get genuine reviews there as well.
- While you are in a quest for a professional SEO company, if any of them are offering you with sample services on a complementary basis then it is time you should take advantage of it even if it is a limited service.
- Ask your peers, colleagues, and other around about their opinions. Word of Mouth is the best tool to determine the reputation and credibility of a company.
You should also get yourself educated on the SEO; this is for the reason that you will be able to have a better idea to ensure that the company you are considering is providing you with suitable functionalities and resources or not. In this regard, you can check out the several tutorials that are easily available on the Web for beginners.
What is It? Is it a kind of marketing that involves Guerrillas ?? This is going to be the reaction of most of those people who are coming across this term for the very first time. Before showing the amazing and creative examples, I would like to clear out what Guerrilla marketing actually is.
The primary concept related to Guerrilla Marketing was originally invented as an untraditional means of promotions that truly relies on imagination, energy and time rather than just a huge budget.
Normally, the guerrilla marketing campaigns are unconventional and unexpected, being potentially interactive, and the consumers are targeted in unpredicted places. The purpose of Guerrilla marketing is to come up with thought-provoking, engaging, and unique concepts that could generate a buzz and therefore turn viral.
This particular kind of marketing comprises of unusual approaches like street giveaways of products, PR stunts, intercept encounters in public places, or anything unconventional that is targeted to acquire the maximum results by making use of minimal resources.
Following are some of the best and most creative Guerrilla Marketing examples that I would like sharing with everyone here.. See and enjoy! 🙂
- Nikon Guerilla Marketing Campaign
- Swiss Skydive Guerilla Marketing Campaign
- Discovery Channel Guerilla Marketing Campaign
- Stop Global Warming Guerilla Marketing Campaign
- Duracell Guerilla Marketing Campaign
Women control the majority of purchasing decisions in a household and their influence is growing. Women across the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics. Marketers have a massive opportunity to better connect women with the products they buy and the media technologies they use to make a positive impact both in their lives and in the bottom line. So what traditional and new media influencers are most successful in driving women’s purchase decisions? Do women in developed countries think and act differently than women in emerging countries? What concerns do women have now and what do they expect for future generations? Do traditional roles still exist or do men and women share responsibilities equally? Importantly, how can marketers not only reach women more effectively, but how can they create messaging that better speaks to the sentiments and emotions that drive and empower women? To answer these questions, Nielsen surveyed women across generations and from all corners of both developed and emerging economies. Reaching out to 21 countries representing 60 percent of the world’s population and 78 percent of GDP, this study provides insight into how current and future generations of female consumers shop and use media differently.
The findings are both enlightening and surprising. One universal truth prevails: women everywhere believe their roles are changing and they are changing for the better.
The highlights of this study are :
1- 90% of women believe their role is changing for the better.
2- A vast horizon of opportunities, but a plateau of hope in developed economies.
3- Increasingly empowered, increasingly stressed.
4- When it comes to life’s decisions, women want to share responsibility.
5- Across generations women are alike in many ways, but they are also unique.
6- Social media has become an indispensable tool.
7- Only 10% of women are highly influenced by web ads with social context.
8- She trusts those she knows.
9-TV is the preferred source to get information about new products and services.
10- Across 95% of countries, quality is the #1 driver of brand loyalty.
The complete paper is available on Nielsen Wire
A farmer has brought Advertising and branding to an entire new meaning by whirling their sheep into mobile marketing and advertising boards. Named as James Metcalfe, he sprayed the logo of his business on both sides of his twenty newly shorn flocks as a means of getting round planning regulations.
He has his farm at Dalton near Richmond at the North Yorkshire that is right next to the busy A1 and he is not permitted to put up billboards or any such means to advertise and promote his entity as they could be distracting the drivers. He stated that he believed it could be something totally different. They thought of putting a signup next to the road but planning for it was quite tough. His sheep has just been sheared therefore it provided him with such an opportunity.
They have been quite contended with it. A stencil was utilized on both sides and it only required a couple of seconds. The logo of the business was easily sprayed on utilizing an ink generally used by the farmers to easily identify their animals.
Mark Zuckerberg, CEO Facebook is considering expanding in China.
A web portal that was actually founded in a Harvard dorm room back in year 2004 by Zuckerberg, Facebook happens to intimidate various Internet companies such as Yahoo! and Google as it has become an extremely popular and common online destination for the Web surfers. He plans another visit to the Republic of China. China has one of the world’s largest Internet users market which appears as an attractive and appealing frontier for Facebook which is actually blocked in the region. Zuckerberg visited China back in December and there he met with the heads of Chinese Internet companies including Alibaba Corp., Sina Corp, and Baidu Inc.
China, a region where the government is exercising tight and firm control particularly when it comes to Online Information and has verified hard to crack for the Western Internet companies.
Facebook is more like belly buttons; each and every individual has got one.
In case there are some exceptions, people consider them weird!
It may seem to be some kind of an exaggeration or amplification to you, but according to the figures, WE (the Internet Users worldwide) are being more and more obsessed and infatuated with Facebook with each and every passing day.
There are some extremely interesting stats according to which out of every thirteen earthlings, three out of four Americans are on Facebook and one out of twenty-six login their Facebook on a regular basis.
OnlineSchools.org and SocialHype have conducted this particular research; Ishtihari is having the pleasure of integrating it here for all its readers!
Following is a precise visual illustration with some of the highlights associated to Facebook usage, adoption numbers, 2010 trends, and a lot more.
Check out the information mentioned below and let Ishtihari know in the remarks about what do you really think about our worldwide fascination and appeal with Facebook. Is Facebook an incredible and useful connective medium? Is it a plague or disease that preys on the by far addicted? Merely, a little bit of both or entirely something else?
At Google’s media event in New York City at Thursday, the Internet Giant revealed Google Wallet; it is primarily based on Mobile Payment System along with numerous other Google offers.
Stay connected with Ishtihari to catch up more on this new feature!!
Apple is known for its finest, innovative and consumer centric products while Microsoft is popular for its mass market products. The goal for both companies is simple; both want to make money but with different approaches. When you will see a product from Apple you will notice that the creators have put heart into it and that is how they have managed to make the finest software without bugs. On the other hand, Microsoft products are even buggy even after their release.
Looks like the trend is changing in 2011, with the latest Fortune 500 report, Apple has managed to cross Microsoft in terms of their profits and revenues in Q1, 2011. I am pasting the summary reports and their rank for the comparison. See for yourself!
Although, the all time revenues and profits of Microsoft are higher than Apple, but the trend in Q1 shows consumer preference for quality and innovation in the software industry.
Blackberry is also in the race of Tablet market now with its new release called Playbook. The specs of Playbook are :
- OS: QNX, BlackBerry Tablet OS with with symmetric multiprocessing
- Processor: 1GHz dual core Texas Instruments OMAP4430
- RAM: 1GB
- Storage: 16GB, 32GB, or 64GB internal
- Display: 7-inch WSVGA, 1024×600
- Battery: Lithium-ion 5400 mAh
- Ports: Micro USB, Micro HDMI, 3.5mm headset
- Weight: 14.4 ounces (425 grams)
- Dimensions: 7.6(h) x 5.1(w) x 0.4(d) inches
- Camera: 5MP rear-facing, 3MP front-facing
- Sensors: Accelerometer, GPS, digital compass, 6-axis gyroscope
- Keyboard: Virtual QWERTY
- Networks: LTE, WiMAX, and HSPA+ models later in 2011
- Wireless: Wi-Fi 802.11a/b/g/n; Bluetooth 2.1+EDR
- Tethering: Only to a BlackBerry smartphone
If you are already a Tablet user, I guess PlayBook is not going to inspire you much. The distinguishing feature in PlayBook is its fast browsing and simple yet innovative interface. If you are a hardcore Blackberry Fan, then this is some for you. Another great feature of PlayBook is its Swipe up and Swipe down.
Now coming to the major drawback, like majority of Blackberries, PlayBook has less number of apps where Apple and Android are already dominating the market. Another drawback is that it does not come with native email and calander which RIM says that they will add it later this year.
In a nutshell, PlayBook is for two types of people. One who are hardcore Blackberry loyalists and second who wants to experience ultimate web browsing and use it for business features like video videoconferencing etc as it is an excellent solution for enterprise