Apple: iPad 2 Demand Has Been Staggering

Apple Corporation has recently revealed that it has sold more than 4.7 million iPad units in the highest grossing March quarter ever. The sales figure of the iPad represent around 2.6 million fewer units sold in the previous quarter, however not for lack of demand.

Peter Oppenheimer, Apple’s CFO stated on the company’s earnings call that we have sold almost every iPad 2 unit that we could make in the entire quarter.

During the Q&A session of the call, Tim Cook – Apple COO delved quite deeper into the situation. The company is coming across a staggering demand from the iPad 2 consumers and is being heavily backlogged.

The company however is beyond its channel inventory target range; neverthless Cook doesnt point the iPad supply issues to Japan tsunami, and is not at all predicting any cost or material impacts during the third fiscal quarter. On the other hand, he agreed that the situation is pretty uncertain.

Thus, why Apple wasnt able to meet the demand for the iPad 2 during this quarter? The company stated that there have been some issues with the planning and product; however, didnt disclose any particular reason regarding this matter.

Apple, however is completely incorporating its competance in producing iPad 2 in large quantities for the quarter ahead, though it is not promising to cover up the demands cannot promise to meet demand.

Apple has extended its production list to 25 other countries by the end of March; moreover, it is placing the iPad 2 in 13 additional countries in the coming week.

 

 

 

Author: Sarah Aslam

Project Manager : Concept Creation

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