Women More Engaged with Social Networking Media – Study

Women and Social Media, both these terms together are pretty hard to comment on, while it has been a perception that men have been more involved with social media compared to women. Presently, studies have been conducted that states that men are less pro-active as compared to Women.

This has been a new study that has been conducted by iVillage & BlogHer, approximately 73% of women are said to be active on such social networking platforms and they are now engaging themselves on frequent basis on this entire social networking portals. Rapleaf, an Internet technology based company conducted a study on gender influence and different ages groups that are associated with social networking mediums and this has been highlighted that women are more involved as compared to men on most of these social networking mediums with considerable exception of Flickr and LinkedIn.

Courtesy: BlogHer.com

Current study indicated that women are relying more on messaging & blogging stuff as compared to Men. They are seeking recommendations and advices through these social networking channels. In the Blogging or even in the case of purchasing or buying new products/services, women are more involved and the percentage is more than 70% in both the scenarios. Further, it has been indicated that Twitter and Facebook are the two Social Networking Sites that have been browsed through actively whereas Blogging has been ranked as second in the list in the searching options that are currently available with particular portals.

While concluding the entire study, we can sum it all in one sentence as ‘the upcoming wave of Innovation and Technology is coming via Women, that is because of Women engagement via social media, and it is increasing day by day’.

All the dearest Women Readers;

I hope all such facts mentioned above are applied to you as well? Are you also an active individual on the Social Media Networks? You are welcomed to share your comments with Ishtihari! 🙂

Wishing all women all around the world – Happy Women’s Day

 

 

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Author: Sarah Aslam

Project Manager : Concept Creation

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