Apple Sending Personal Information to the Advertisers

The iPhone and iPad apps manufacturers of Apple have recently filed a claim that the personal information of their users has been sent out to the advertising network companies for promotion purposes. This has been done without taking any permission from the customers.

The case has been filed in San Jose, California, federal court on 23rd December. It alleges that these apps are containing a large number of data or information which is related to its gadget users such as usernames, passwords, and contact list. Other than this, it also has a comprehensive bio-data of users’ concerning their earnings, gender, age and many more factors. The petitioners alleged that sharing such kind of personal information with the consent of the user certainly breaks the privacy as well as the national laws. Court has been reached, so that strict actions can be taken against Apple along with its application manufacturers.

The case was filed with the support of a person named Jonathan Lalo, who lives in Los Angeles County. He claimed that Apple and its apps manufacturers can easily track its customers and their personal information because both iPhones and iPads have an integrated device named as ‘global unique device identifier’. This device is useful in tracking any kind of information or data which is related to the consumers all around the world.

Let’s wait for the Courts decision!

Author: Sarah Aslam

Project Manager : Concept Creation

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